Actually, the broadband companies are thrilled. Their disinformation campaign created a no-lose/win-win scenario for them. They are raising rates because the duped public expected rate raises from net neutrality winning; "Them librul gov'mint commies gonna tax da companies and dey pass it to us!" "Duh companies are starvin' - bandwidth gotta be pay-rated! We loozin' jerbs!" You've all seen the idiot political cartoons, and maybe some other parts of the hype if you can stomach watching Fox News.
My broadband provider - Brighthouse Networks - just yesterday sent a boiler plate policy and pricing PDF...everything is going up about 10% starting in March. Coinky-dink? Nope, I don't buy that. But the average customer is going to blame that rate raise squarely on the FCC and net neutrality. Net neutrality gets besmirched no matter what, because these corporations know exactly how ill informed and naïve the general public are, since they make lots of extra money off of that naiveté every day.
Bandwidth throttling has apparently been documented, as mentioned in the article and elsewhere for years. I sincerely believe I've experienced it in the past when I had Comcast, with Netflix HD streaming being a fucking nightmare of interruptions, and signal degradation down to SD on a regular basis, even though I paid extra for higher bandwidth. These broadband companies get very low consumer ratings for all kinds of reasons, and I don't see why that they would refrain from screwing with content providers just as they do with subscribers. If throttling can generate enough frustration, I think they assume people will drop things like Netflix and look to their cable TV pay-per-view or cable company website steaming instead. Their persistence in trying to sell astoundingly overpriced VoIP home phone service is telling, too; these companies are avaricious and contemptuous of their under-informed customers, happily fleecing them at every chance into paying out the nose for shit that costs the companies next to nothing.