Yeah, there's two manifestations really when it comes to the adoption of the "language of the oppressed". Accidental and strategic.
Accidental is simply identification with the plucky rebel instead of the Sheriff of Nottingham because only anonymous weirdos like the denizens of 8chan actually want to identify with the oppressive villain. Examples include "rebel" confederate flags, a zillion ranty reactionary talk shows on television, radio and their web equivalents proclaiming to be the voice of fearless truth, the Klu Klux Klan in "Gone With The Wind and gamers proclaiming themselves to be a discriminated minority.
The strategic is more insidious but, to me, it's more interesting. Some of this fuckery is directly addressed in the article where it covers the exhortation of pro-Israel students to "talk left" but Pruitt's condemnation of climate change talk as "insensitive" also comes to mind.