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Author Topic: Racist Snack Cakes?  (Read 4099 times)

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Offline Quasirodent

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Racist Snack Cakes?
« on: October 12, 2012, 04:58:51 pm »
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Saputo asked 123klan to re-brand Jos Louis, a classic Canadian snack cake, in order to make it more appealing to young kids. We went beyond redesigning the box and created an entire family of puppet characters who represented the brand in the community. Our main character, Jay, created his own blog where he would talk about the parties, events, locations, and restaurants, basically anything cool that was going on in the city. To promote the blog, we created limited-edition stickers that came inside the box, bringing back that childhood excitement of finding the toy inside the cereal box.


For 'Gangstars'.  Yeeahh...
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Offline Dakota Bob

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Re: Racist Snack Cakes?
« Reply #1 on: October 13, 2012, 03:27:52 am »
Well, that looks unfortunate.
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Offline Thejebusfire

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Re: Racist Snack Cakes?
« Reply #2 on: October 13, 2012, 04:02:57 am »
Apperantly that company isn't very good with package design.
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Offline Fpqxz

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Re: Racist Snack Cakes?
« Reply #3 on: October 13, 2012, 05:20:51 am »
It's certainly ugly and in poor taste, but I'm not completely sure it's "racist".
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Offline Hades

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Re: Racist Snack Cakes?
« Reply #4 on: October 13, 2012, 11:14:05 am »
I don't really see it as racist either. To me it's no different than when they put white skateboarding/surfing kids on shit in the 90s. They're an out of touch company trying to market what they think is cool.
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Saturn500

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Re: Racist Snack Cakes?
« Reply #5 on: October 13, 2012, 11:43:30 am »
Yeah, it's just a case of "Totally Radical", nothing more.
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Offline Hades

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Re: Racist Snack Cakes?
« Reply #6 on: October 13, 2012, 12:03:58 pm »
Quote from: Saturn500 on October 13, 2012, 11:43:30 am
Yeah, it's just a case of "Totally Radical", nothing more.

Once upon a boardroom cheery, an executive pondered a query
How could we take these snack cakes and sell some more?
While he noodled, his head he was slapping, but suddenly came a tapping
As if some gnarly bro annoyingly rapping, rapping at the boardroom door
"Tis some sk8 rat," he muttered, "tapping at my boardroom door -
Totally radical, nothing more."
« Last Edit: October 13, 2012, 12:17:12 pm by Hades »
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Offline Sleepy

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Re: Racist Snack Cakes?
« Reply #7 on: October 13, 2012, 12:27:34 pm »
I don't even know how to reward you for something that fucking awesome. Like, I'll put out all the fires Jazzy starts on you.
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shykid

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Re: Racist Snack Cakes?
« Reply #8 on: October 13, 2012, 01:31:04 pm »
Not racist per se, but ridiculous and riddled with unfortunate implications all the same.

When I see people throwing gangster signs at me, the first thing I think is totally "riche et crémeux chocolatée goodness" as my mouth waters in anticipation.

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Offline niam2023

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Re: Racist Snack Cakes?
« Reply #9 on: October 14, 2012, 05:13:52 pm »
Not seeing it.

Cmon, snack producers, if you wanna be racist, make Swasticookies, Iron Cross Croissants, Cakes with Hitler and Eva Braun on it and with figurines of their SS bodyguards on it, a packed lunch that advertises itself as "essential nutrients and vitamins for any Hitler Youth on the march", et cetera.
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Offline Old Viking

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Re: Racist Snack Cakes?
« Reply #10 on: October 14, 2012, 05:55:36 pm »
I doubt if it was intended to be racist.  The package design suggests that they don't have the vaguest idea of what they're doing.
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Offline Sylvana

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Re: Racist Snack Cakes?
« Reply #11 on: October 15, 2012, 05:42:04 am »
I don't really get a racial slant either.
However those snacks look delicious.
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Offline The Right Honourable Mlle Antéchrist

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Re: Racist Snack Cakes?
« Reply #12 on: October 15, 2012, 05:03:45 pm »
Quote from: Sylvana on October 15, 2012, 05:42:04 am
I don't really get a racial slant either.
However those snacks look delicious.

They are. Dear god, they are.
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Offline Igor

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Re: Racist Snack Cakes?
« Reply #13 on: October 15, 2012, 05:41:22 pm »
Quote from: Mlle Antéchrist on October 15, 2012, 05:03:45 pm
Quote from: Sylvana on October 15, 2012, 05:42:04 am
I don't really get a racial slant either.
However those snacks look delicious.

They are. Dear god, they are.
This. So much this.


I mean, er... I say, I am very much in agreement with this post, indeed. Quite. *adjusts monocle*
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Offline Quasirodent

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Re: Racist Snack Cakes?
« Reply #14 on: October 16, 2012, 12:16:25 pm »
I guess it was just the 'chocolate = black person' thing that made me see it as racial.  Brown cake, brown package, brown skater dude.  (And the term 'gangstars'. Seriously?)
Maybe I've been made overly sensitive by the SJ crowd.
« Last Edit: October 16, 2012, 12:18:51 pm by Quasirodent »
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