This strategy is ostensibly designed with the fans in mind, but by trying to use age-old promotional tactics, it's alienating a rather dedicated following, and more importantly, it's a slap in the face to those who care the most.
Point is, all year Disney has courted and benefited from a rabid online Star Wars fan base — and then it artificially limits the first big reveal to an offline audience that largely won't care about being first.
Do sports count?
Superwholocks overreact to damn near everything.
The Sonic Boom reactions are hilarious.
People are fighting over whether it's "mediocre", "bad", or "THE END IS NIGH".
Here's a collage of stupid reactions to the Twelfth Doctor:(click to show/hide)
It is simply because I find these kinds of reactions and the nature behind them rather interesting. I don't personally think he's too old.