I'll have to admit, my wife and I like Valentine's Day to an extent. And actually, we got married as close to the day as possible (12th.) That was 35 years ago. We don't buy gifts for each other for either our anniversary or V-Day (or birthdays or Christmas, either, for that matter,) but we'll usually go out to dinner. We'll most of the time go to an Italian restaurant near us which has a couple of Valentine's Day specials complete with a glass of champagne. Really good food for a really good price.
But , yeah, if you really love someone, Valentine's Day does normally have a special meaning. But, then, I guess I'm sort of a romantic.