There is also the factor that the reporters and other people in mid to low positions tend to be socially liberal (at least in Finland and based on hearsay it's similar in the States) and that can lead to distorted reporting. On the other hand, when you go up the corporate ladder the social issues start to fade more to the background and the economical right wing ideology starts shining through. In this macro scale any liberal agenda only matters as a tool for making more money which means the corporations don't let their underlings ruffle too many feathers. Superficial, easily swallowed product is what they are after and the socially liberal issues are easily shaped into feel-good fluff or superficial outrage.
I'm not saying that the fluff or outrage is always bad or misleading. It just isn't in the interests of the big media companies to dig deeper into structural and economical issues since these work for the corporations's advantage which keeps the reporting superficial. This deeper reporting is what the newspaper media excels in and hopefully this type of reporting not just stays alive but actually has its voice heard.