Who's "they", UP? Random internet tough guy SJW? Troll? A mentally ill radflake? Hopefully you aren't meaning "they" as in the huge plural of all the people who are kvetching about Beach Body adverts as being a serious terrorist threat. It's a stupid, unimaginative, old-school "sex sells" type of ad, it's a stupid social media over-blown reaction to the stupid ad. Some sick piece of shit saw the hashtag and decided to one-up everybody else by sending in a bomb threat. SJW Napolean complex, perhaps. Who knows, maybe the company owner is loving every second of it all, especially the bomb threat, because this avalanche of intense publicity is worth 1000 times the cost of the original stupid ad campaign. No such thing as bad publicity when it comes to product recognition value, unless the product is being recalled for defects. I bet his sales are through the roof right now.