It's an antiquated term that, sadly, isn't going to go away any time soon.
The problem with what you suggest, though, is that it promotes race blindness... which is still very racist and white-leaning. The fact of the matter is, white people have 10 months out of the year, 95% of all books, and 99% of all video games dedicated to them. The reason this never gets played up is because it's taken for granted.
And that is precisely WHY there are books and tv channels devoted to black people. And gay people. And what have you.