Interesting if true. And how did Bush win Dukakis if he was that much more popular? The usual election shenanigans or were people just voting for their party regardless of who the candidate was?
I voted for Dukakis. He's a good pol. Former CIA Director George H.W. Bush was Reagan's VP, Reagan had 8 years to mesmerize the American collective psyche to a net result of popular, regardless that he was an extremely evil, treasonous fuck (Iran Contra scandal). Keep in mind that Dukakis had been Governor of Massachusetts - traditionally regarded the most liberal state....and that too many Americans then and now are shallow, naïve and prejudiced over all.
Majority of Americans were thinking (and saying out loud) - "Dukakis? No way! Too liberal. Too Greek. Too short. Georgie has experience! Georgie looks Presidential! Georgie learned everything on Grandpa Reagan's knee! We love Grandpa!"
I was still too young to vote in 1988, but it was the first Presidential election I really followed. To expand a little on what mellenORL said (which is correct):
--Dukakis had a couple of major gaffes that reinforced the whole "too liberal" thing. A terrible debate performance where he was asked a disgusting question about his wife being murdered, which he tried to answer instead of telling the moderator to fuck off, which made him look cold and inhuman. There was also the photo op with him in a tank, that looked almost as ridiculous as Duhbya playing fighter pilot.
--Karl Rove's spiritual predecessor Lee Atwater created a vile, race-baiting attack ad associating Dukakis with Willie Horton, a black (like I said, race-baiting) murderer who killed again after being let out on parole. So basically "Dukakis would let all the scary black killers out of prison to murder you and probably rape your white daughters." (Basically, change 'black" to "Mexican" and it's a lot like what Drumpf sounds like now.)