So, I've actually been thinking about this for quite a long time, ever since seeing the growing divide between what people are seeing and what reviewers are saying. As of late, movies considered "low quality" have made more money than every member of this forum will likely see in their lives, combined. One of the biggest examples of this is the Transformers series. While our personal opinions on it may vary (personally, I see it as a turn-your-brain-off-and-gain-ten-pounds-via-popcorn film), the fact of the matter is, even though they're often seen as awful, and the film critics bash the films as if they were Neo-Nazi Klansmen and the films were minorities, they make buckets of money. The same can be said for many, many films. Additionally, many films now seen as "classics" actually were seen in a much poorer light when they first debuted. However, this is not just about the money.
In the music industry, it feels that reviews are pointless. Not unimportant, but pointless. In film, it's possible to make something nobody thinks is good but the maker. Just look at The Room. Nobody likes it unironically. It's awful. However, with music, no matter what you make, somebody likes it. Eminem, Marilyn Manson, Throbbing Gristle, Chris Brown, Justin Bieber, Kiss, FFDP, Isosine (big-name mashup maker), David Bowie, Heart, Elvis, Beethoven, NWA, Michael Jackson, Weird Al and a trillion more, if you name it, it has fans who love it unironically. So, how is it that music reviewers can have any authority? While we all hold personal opinions on stuff, and no matter how convinced we are that we are right, how do people get paid to give their opinions on albums? It seems an impossible thing to do, because even if you have a reviewer for every genre, you can't give an accurate analysis. The best you can do is critique the music itself, and if the singing sounds bad, but even then, good and bad are subjective. Remember, Justin Bieber got hired without autotune, by posting covers on Youtube, which had a big fandom at that time. Even Rebecca Black has fans, though small in number. So, critiquing an album seems impossible without hoping your readers don't realize how pointless it is, due to how subjective "good music" is, even to fans of a single genre. Even I, who mostly listens to metal, can't stand Assault On The Living, but I know fans of theirs.
So, what about television and film? There is actual definitions of quality in these, but there's still a large element of subjectiveness, and there is definitely no big name genre reviewers. So, if you showed someone who loves chick flicks but hates action movies, you'd get a totally different score on, say, Kick-Ass 2, than if you reversed that. People have their preferences, and no matter how much they try to eliminate bias, it's not going to leave. Juries are a perfect example. Women get lighter punishments and less guilty verdicts for the same crimes as men, while racial minorities (and in case anyone objects to not counting women as minorities, while they are treated like minorities in many ways outside of this, they make up 51% of humanity) not only are more likely to be found guilty, but more likely to get harsher punishment than white people. Bias always exists, and doesn't die. So, if a reviewer is biased against something, they're going to give a different score than someone who is neutral on that thing or enjoys it. Additionally, even quality on TV and film is quite subjective, as proven by the aforementioned Transformers films, the "movie movies" and most of MTV's programing (and TLC, and the History Channel, and Discovery and too many others). So, while you can say the plot makes no sense, the acting is shit, and everything else is bad for many works, apparently The Room is the only one we can agree on.
Something else to keep in mind is the weird disconnect between public opinion and success. Think about it, there's massive hatedom for many extremely successful works like Twilight, 16 and Pregnant, Toddlers and Tiaras (spinoff level money, even) and tons of other stuff. In fact, for many of those, it's rare to see supporters, in my experience. Perhaps they're all internet-illiterate. This seems to be bigger now than ever before. Normally, if millions of people think something is awful, it fails. Nowadays, though, it almost seems like awful is the best way to succeed. Is the entire hatedom watching out of bile fascination? Because, that's the best explanation I can think of.
Additionally, there's video games. I'm a gamer, although less than I used to be (I don't pirate games unless they're old, like Postal 2 (don't mistake for Portal 2, because it's happened before), but I do for anime, TV, film, and music, so I'm more into music than anything nowadays), and I have to say, games and gamers are weird. No matter what a company does, they're perpetually angry at them (unless their name is Valve, and then the company could literally shit on you and you'd wear it as a hat), but they never stop playing or buying sequels. And, regarding sequels, games somehow get away with pumping them out much faster than films. Think about how many Call of Duty games have been released since 2000. No, really, think about it, because I doubt anyone can say the exact number, because there's been a truckload counting all the sidegames and expansions. With some, this makes a certain level of sense. For example, Halo has an ongoing story that continues in books, comics, anime, a live-action movie, stuff on the internet, ARGs and I'm sure I forgot something here. While for a time, Call of Duty did have a continuing story with the Modern Warfare games, it already became the juggernaut without them, and powered on when it wasn't MW games coming out. People bought it for the name, not the gameplay or plot, because the gameplay was the same and the plot was thin as gruel usually. With film, a sequel can still bomb. It can still fail. With games, it is much rarer for it to bomb. Sequels are almost always a licence to print money. And, even if one is ruled to be shit, people will buy the next just as much as they bought the last ones. Game reviews are pretty much only used to get into a series. After that, they're ignored. Is it because players feel committed due to the massive cost? Is it the endorphins that "winning" in a game gives us becoming related to that series? I have no idea.
However, I'm sure people are asking "How are we to know something is good if we don't have reviews, though?" And, that's what prompted me to make this finally. We've crowdsourced reviewing already. With so many places letting the masses decide what they think, reviewers seem pointless. They did studies, finding that the general consensus of a crowd on a question tends to be highly accurate. This is proven on "Who Wants To Be A Millionaire?" in particular, as the crowd answers are overwhelmingly correct. This leads me to ask, why do we need reviewers at all? Crowdsourced reviews seem to be more accurate in general, and give a better opinion than one person. With hundreds or thousands of biases, they cancel themselves out and give an average rating, rather than one person's biased opinion, which means that crowdsourced reviews seem to be a better place to look than professional ones. So, do we need reviewers?