*BLECCH*
Even
A & F, in all it's douchebagginess, has the wherewithal to plaster sexed-up, provocative, half-naked hot GUYS alongside the sexed-up gals (at least the ads, anyway, though they can be misogynist in their own way.). They're equal-opportunity objectifiers!
American Apparel, however....*bleeehhh*....
Being a sex-positive Feminist who has no problem with general sexing-up of stuff, I say, "If you're gonna plaster half-naked hotties on your stuff, be equal-opportunity....'cheesecake' needs 'beefcake' (or slim, cute beefcake), otherwise you're a sexist pig".