Ok. Let's see if I understood this.
After making a study on their main demographic, the GLBT, they notice that for the majority of GLBT-people their sexual orientation is just one part of their personality and not everything they do has to reflect that. As in when they have breakfast it is just a breakfast not "gay-breakfast." In other words just because you are gay this does not mean that you only watch "Gay"-TV-shows.
How does that work anyway? If I watch L-word do I lose my hetero-card? What if a lesbian watches Firefly (Because it is a good show) do they suddenly become straight? Or are they still "Queer-for-Glau?" What about hockey, is that queer?
“There may be people who are unhappy with this,” Sherman admits. “The majority, though, are telling us they want to see things with a broader perspective that still relate to our lives. And our obligation is to our audience.” She says Logo will continue to cover issues like the fight for marriage equality, HIV and bullying.
“But honestly,” she confesses, “some of the traditional stuff—The L Word, Queer as Folk—didn’t do so well. And [broader shows like] Buffy, Nip/Tuck and Bad Sex did very well. People vote with what they watch.”
So they are still trying to give a channel for the GLBT but are trying to give them shows that they would watch. As in shows that they would like to watch not just shows that they would only watch out of obligation, "since it's the only 'GLBT'-show."
“The biggest challenge is to strive for fresh programming without giving in to the temptation to feature stereotypes, [like the] bitchy fashionista,” he says. “A show with regular guys that just happen to be gay would be interesting and reflect the LGBT population.”
But the fact is people don’t turn on the TV to watch regular guys, no matter what network they’re tuning into:
Hey that's an idea! Rather than make a gimmick out of the gay characters it could just be that the characters are normal people who are GLBT. Note that part about people not wathing regular guys? Well a show about a regular family/couple/etc. would be boring. But how about you just make a good show where some of the characters just happen to be GLTB? No gimmick, just a good show. Firefly would still be a good show if Captain Mal was gay or bi or lesbian or trans/pan/a-/whatever there are. (Well I guess for some of those they might have had to cast different people. (And now I have an image of Nathan Fillion wearing that summer dress and pretty bonnet. With the brown coat on top.) Because Firefly was a good show and the only thing where Mal's sexual-orientation had any importance was his relationship with Inara.
I hope this came out right (and didn't offend anyone), but as far as I see this change is not that big a deal.
