Ok, here's how it went...
There was a series of pictures of medieval and renessaince helmets that were "weird." Some had been built to impress:
Some had been built to frighten the enemy:
But then...
What the hell? "Don't mind Max, he has always been a bit weird but we just try to ignore him." That helmet was reportedly given to emperor Maximillian. I assume that it was a practical joke and the joker spent his final years dying slowly in some torture chamber for his crimes.
"When I said I want a helmet that LOOKS like me this wasn't what I had in mind... Oh well maybe I'm just looking at it from its bad side."
"...Oh dear."
"I take movember very seriously."
"If only there was a way for me to twirl my moustache dastardly on the battlefield without risking my life..."