This article is really old hat, as to the concept. Branding. Heh. It's just social climbing, renamed. Forbes is aimed at the one per centers, just to put it in context.
Give the kid a conservative first name, plus groom your kid with the social plumage and reputation needed to "succeed", to eventually be noted and mentioned within the highest echelon social and business networks possible, which in the terms of the OP, is ideally all about getting up the corporate ladder or multi millionaire-level success as an entrepreneur.
So, grade school at the nation's top boarding academies or at least the best local private day school you can afford. Same with high school, or better yet, off to England or Switzerland, then on to an Ivy League or top European or British university. In the meanwhile, the kid wears clothes from Abercrombie & Fitch at the worst, or custom tailored and/or high couture designer label clothes. His first car will be a Jag, Porsche, or Bentley roadster, or at least a lowly but acceptable BMW or Cadillac. Rich liberal kids can get this golden street cred with a Tesla, though. Kids need to know how to ball room dance, and play a mean game of golf, tennis or be an able hand aboard a sailing yacht. Polo or lacrosse at school helps as much as football.
