Ok, let's clear something up real quick. Gillette isn't trying to change the world. They're trying to sell grossly overpriced shaving products. Company, profits, fuck all else. Same page? Good. Now we can move on to what the hell were they trying to do with this marketing campaign.
That add wasn't for the dude beating his wife. It wasn't for the sleazy guy at the end of the bar hitting on every woman walking to the restroom. It was for "most men" who are doing the right thing. It was saying call out the people not going the right thing. Hell, maybe even stop them.
Tell me, do you also get mad at adds telling you to not drink and drive? Or to get help if you have an addiction? How about those weight loss guys? Are they telling you you're fat?
We seem to be having a failure to communicate. My problem isn't with the message itself. Essentially, it boils down to "do the right thing", "set a good example", "be the best that you can be", etc. These are not inherently bad messages. Unfortunately, even a good message can be delivered poorly. And this ad delivers its message very, very badly.
I don't get offended by "don't drink and drive" PSAs because they don't say most men have problems with drunk driving. I don't get offended by "get help for your addiction" PSAs because they don't say most men are drug addicts. This ad says that only "some" men are saying the right things and acting the right way. Which means that most are not.
That's one of the main reasons it's rankling me. It's not that I think criticizing bullying and sexual harassment is somehow an attack on my gender. It's that they're saying only a minority of men are acting like decent people, with zero evidence to back it up.