Society's treatment of these girls makes it a lot worse.
It seems that a crime of a grotesque and violent nature, one that remained in the shadows and that violated so many women and still is, that of rape, of whom the violators usually kept silent about and hidden so as not to get caught, is now being openly boasted on the Internet in some sort of delusion that by posting and boasting this crime to the world gives them some sort of imaginary ego points and that they (the violators) are somehow immune, anonymous, and invincible. That this type of crime (among cyberbullying) is bringing attention to the very real implications of what rape culture is and that women have a long way to go to achieve any more actual equaltarian strongholds in this patriarchal society. Also, it seems that we are seeing what probably most of us already know about the Internet: that while it can seemingly be a benevolent conglomerate of information, socialization, and general sharing of ideas, et.al. it can very much also be used as a deadly weapon, however, by proxy as it seems, against others using it.
There is an entire new realm of sociology when it comes to the Internet, in that we are not just dealing with a medium but an entire new culture, one that we are only beginning to figure out and already in the past decade we have learned that the Internet is not entirely safe and we are seeing among young people that they are taking this medium for granted.
I'd type more as I don't think I am articulating what I want to say that well, but basically, we are seeing all shades of human nature being played out on the Internet.