One of the moves colleges are trying to make now is to create courses, workshops, etc. that help students figure out how to better explain (both to themselves and their prospective employers) how their degree would be useful in a variety of employment situations. In other words, if you want a job in marketing, but you're a history major, how can you best explain to them why you're still a good fit for that job? Or the way you market a Poli-Sci B.A. for example. I think it's long overdue that the university set such things up, because the cost of college is becoming so prohibitive and people are coming here for jobs, not for horizon expanding opportunities and just straight up education. My college just invested in a three year development program to address this issue, particularly for liberal arts majors. The goal is to help them come up with multiple solutions to the "what are you going to do with that degree?" question besides: grad school, law school, med school. (Unless, of course that's what they actually want to do.)