Had a friend freak out and call it a publicity stunt. Sure. Except he then turned around and claimed the DC never makes these kinds of publicity stunts (while praising the New 52 and ignoring Superman quitting his job, Superman renouncing his (non-existent) American citizenship, the brief Wonder Woman reboot less than a year before the New 52, Batman's "death," Knightfall, the Death of Superman and others that I'm probably forgetting).