I came late to the party and missed another "apologia for reactionaries" shitfight? Shit!
Yeah, the ad isn't offensive to all men and saying some men are doing the right thing pretty much underscores that.
Good advertising strategy though, offend the dolt right and suddenly everybody is raving about the shit you're hocking to the general public because the dolts go and do your advertising for you gratis. Worked for Nike too.