@ Mlle Antéchrist: Exactly. There is no reason your odor should be so offensive, nor is there is a reason to use products that can be used as an alternative for insecticide; AXE products tested have killed grasshoppers, but those creatures breath by their own skin. AXE products are shit anyway, and I care even less for their advertising campaigns too. I feel like the only people who use AXE products are sexually insecure bastard men.
There is also no reason your ass should be so unclean that there is a shit stain in your underwear that is difficult to remove later on.
I use Axe...well, the deodorant (gel, because the other crap cakes on to my hair there and is difficult to wash off when I shower) and body wash. I don't do the spray mostly out of courtesy for my girlfriend, who is none too keen on cologne, body sprays, and most perfume.
Axe uses sex to sell their shit, but you can barely see a commercial for fucking napkins that isn't sexualized. Yeah, its kinda fucked up, but its also fucked up that a lot of advertizing depicts men as useless for anything from washing the dishes to cleaning his clothes to taking his kids to soccer practice to anything that doesn't involve a car or a grill. Both sides of the fence are fucked in advertizing. Personally, I'd like it if ads stuck strictly to the facts of what their shit does, like "Colgate cleans your fucking teeth, dumbass" or "wash your fucking butthole with Dial soap or you'll smell like a sack of warm manure." Hell, I'd like it if we got over this whole "cursing" thing and let it into all TV, at the discretion of the networks themselves. We could use more fucking cursing in god damned, anus-lancing advertizing. Bitches.