There is a disincentive to create quality. A disincentive. People don't just fuck up and make shit, they're actually told to do a bad job. Or required to do a bad job. It's been said before: corporations hate risk, they hate change, they hate innovation. So they squash it, so they make the same film a million times, so they hire Justin Bieber instead of someone with an actual talent. People who try to make stuff that is actually worth making face a huge number of hurdles. What? That's backwards!
Now, maybe if we went back to trying to make things of quality, we're going to face problems. People fuck up! You get stupid ideologies infecting the place, and poisonous personalities dominating culture. Yes, that happens. Is it the case that in order to prevent fuck ups we need to abandon even the attempt at creating things worth making? Nope. There has to be some way other than "just give up".
Two things.
Firstly, said disincentive is there not because of executives, but because of audiences.
I don't think think this is true. It's certainly not true of films. Is it true of music? I doubt even that is the case. Would an actually talented teenager singer Bieber's age sell as well as he (assuming a similar level of PR support)? Probably better. Look at Adele. She is one of the highest selling singers on Earth, because she is actually talented.
Second, Beiber and Co aren't the beginning and end of all music in the world. Quality music does exist. If you look elsewhere from record labels who're specifically targeting teens with tightly controlled content, you may just have an easier time finding it.
Here's my point, which you don't seem to have grasped:
There is low-brow shit. Okay, fine. That exists. I don't think there needs to be as much, but it does. Low brow emphasises style over substance. But modern low-brow stuff doesn't even do that! You could fire Bieber tomorrow, hire some new 18 year old kid who actually is capable of singing, and knock out the same teeny-bopper tunes a million times a week, without any reduction in sales. Instead of using auto-tune, you could hire someone who is capable of singing. Why don't they? Corporate structure.
I'm not, at this point lamenting the lack of actual substance, just the awfulness of substanceless crap today. Again:
http://www.youtube.com/watch?v=h3M-_HJqgAsThis is new.
Okay, sure. What relevance does that have to your argument that we cannot have a middle-brow culture, because low-brow shit is just hardwired in? Classical music has patterns as well- more complicated patterns, but they're no less recognisable.
What we in the Western world know as "pop music" gradually evolved from pre-existing music types until it became commonplace.
Not really (though, of course, jazz, gospel, ect). Pop music is a different thing. This is a point made far more eloquently and at much greater length that I ever could by Adorno, who was right at least when he said that pop is something different to folk or art music. It's industrial.
http://www.icce.rug.nl/~soundscapes/DATABASES/SWA/On_popular_music_1.shtml.
Also, it's nice to talk about classical music and all. But even when it was being made, the average person didn't listen to a lick of it.
Nope. Early 20th century classical music was mass-marketed, to a certain degree. Late 19th century opera was mass-marketed. Maybe not
as much in the US- and I stress
as much, because it still was mass-marketed - but Albanoni, Sibelius, Shostakovich, Gershwin, Britten, Elgar et al were all very firmly middle-brow. Even Bruckner was listened to by actual people. Opera was often televised, and watched.
Now, I think it is the case that the reason middle-brow music has died is partly because musicians committed suicide- very much due to Arnold Schoenberg. I think there are other reasons, also. This can be fixed, and it should be.